Consort Haircare was losing ground in the marketplace. So much ground, in fact, that we started to wonder if the regular guy was going extinct!
Men were increasingly buying competitor’s metrosexual products because they were being held to higher and unrealistic standards of beauty by the media. As the craze came into full bloom, Consort, the original brand of hairspray for guys, began losing shelf space to overpriced brands. In response to the woes of men everywhere, Moon Landing launched a mission to “Save the Regular Guy.”